Related to Professional & Technical

A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

This Is Your Brain on Music: The Science of a Human Obsession
by Daniel J. Levitin

Music, Science, and the Brain are more closely related than you think.  Daniel J. Levitin, James McGill Professor of Psychology and Music at McGill University, shows you why this is.   In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin (The World in Six Songs) explores the connection between music, its performance, its composition, how we listen to it, why we enjoy it, and the human brain. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, Levitin reveals:
How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre That practice, rather than talent, is the driving force behind musical expertise How those insidious little jingles (called earworms) get stuck in our head Taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin poses that music is fundamental to our species, perhaps even more so than language. A Los Angeles Times Book Award finalist, This Is Your Brain on Music will attract readers of Oliver Sacks, as it is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.

This Is Your Brain on Music: The Science of a Human Obsession
by Daniel J. Levitin

Whether you load your iPod with Bach or Bono, music has a significant role in your life—even if you never realized it. Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including:
• Are our musical preferences shaped in utero?
• Is there a cutoff point for acquiring new tastes in music?
• What do PET scans and MRIs reveal about the brain’s response to music?
• Is musical pleasure different from other kinds of pleasure?

This Is Your Brain on Music explores cultures in which singing is considered an essential human function, patients who have a rare disorder that prevents them from making sense of music, and scientists studying why two people may not have the same definition of pitch. At every turn, this provocative work unlocks deep secrets about how nature and nurture forge a uniquely human obsession.

The Complete Book of Boondock RVing: Camping Off the Beaten Path
by Bill Moeller

Here’s Your Guide to Camping Off the Beaten Path
Ever feel frustrated by crowded RV parks? Yearn to camp out in the wild beside a babbling mountain brook or before a remote panoramic vista? Bill and Jan Moeller have been doing just that for more than thirty years, and The Complete Book of Boondock RVing is their complete guide to camping without hookups (aka "dry camping"). Whether you’re planning to spend an occasional overnight in a parking lot or an extended stay in the wilderness, you’ll learn how to equip your rig for boondocking, find great campsites, manage and conserve electricity and water, and camp in complete RV comfort and convenience.

Increase your independence by learning how to camp "off the grid"
Save money by finding cheap or free campsites anywhere--even in large cities
Ensure your comfort, convenience, and safety when camping in the boonies
Learn how to conserve and manage electricity, water, and waste, and to establish reliable communications
Enjoy the quiet, solitude, and beauty of nature by getting away from crowded RV campgrounds

The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

International Business: A Practical Approach
by Robert Sweo Ph.D.

International Business made understandable by focusing on practical applications of theories from cross cultural studies, political and legal studies, economics and business. An outstanding textbook for graduate and undergraduate classes. Made easily readable, unlike so many of the encyclopedias that dominate the international business textbook market.

You Gotta Have Wa (Vintage)
by Robert Whiting

A hilarious, informative, and riveting account of Japanese baseball and the cultural clashes that ensued when Americans began playing there professionally.

In Japan, baseball is a way of life. It is a philosophy. It is besuboru. Its most important element is wa—group harmony—embodied in the proverb "The nail that sticks up shall be hammered down." In this witty and incisive book, Robert Whiting gives us a close-up look at besuboru's teams, obsessive ritualism, and history, as seen through the eyes of American players who found the Japanese approach—rigorous pregame practices, the tolerance for tie games, injured pitchers encouraged to “pitch through the pain”—completely baffling. With vivid accounts of East meeting West, involving Babe Ruth, Ichiro Suzuki, Bobby Valentine, Japanese home run king Sadaharu Oh, and many others, this lively and completely unique book is an utter gem and baseball classic.

The Quantum Universe: (And Why Anything That Can Happen, Does)
by Jeff Forshaw

In The Quantum Universe, Brian Cox and Jeff Forshaw approach the world of quantum mechanics in the same way they did in Why Does E=mc2? and make fundamental scientific principles accessible—and fascinating—to everyone.The subatomic realm has a reputation for weirdness, spawning any number of profound misunderstandings, journeys into Eastern mysticism, and woolly pronouncements on the interconnectedness of all things. Cox and Forshaw’s contention? There is no need for quantum mechanics to be viewed this way. There is a lot of mileage in the “weirdness” of the quantum world, and it often leads to confusion and, frankly, bad science. The Quantum Universe cuts through the Wu Li and asks what observations of the natural world made it necessary, how it was constructed, and why we are confident that, for all its apparent strangeness, it is a good theory.
The quantum mechanics of The Quantum Universe provide a concrete model of nature that is comparable in its essence to Newton’s laws of motion, Maxwell’s theory of electricity and magnetism, and Einstein’s theory of relativity.

The Quantum Universe (And Why Anything That Can Happen, Does)
by Jeff Forshaw

In The Quantum Universe, Brian Cox and Jeff Forshaw approach the world of quantum mechanics in the same way they did in Why Does E=mc2? and make fundamental scientific principles accessible—and fascinating—to everyone.The subatomic realm has a reputation for weirdness, spawning any number of profound misunderstandings, journeys into Eastern mysticism, and woolly pronouncements on the interconnectedness of all things. Cox and Forshaw’s contention? There is no need for quantum mechanics to be viewed this way. There is a lot of mileage in the “weirdness” of the quantum world, and it often leads to confusion and, frankly, bad science. The Quantum Universe cuts through the Wu Li and asks what observations of the natural world made it necessary, how it was constructed, and why we are confident that, for all its apparent strangeness, it is a good theory.
The quantum mechanics of The Quantum Universe provide a concrete model of nature that is comparable in its essence to Newton’s laws of motion, Maxwell’s theory of electricity and magnetism, and Einstein’s theory of relativity.

The Wave: In Pursuit of the Rogues, Freaks, and Giants of the Ocean
by Susan Casey

A New York Times Notable Book
A San Francisco Chronicle Best Book of the Year

In her astonishing new book Susan Casey captures colossal, ship-swallowing waves, and the surfers and scientists who seek them out.
 
For legendary surfer Laird Hamilton, hundred foot waves represent the ultimate challenge. As Susan Casey travels the globe, hunting these monsters of the ocean with Hamilton’s crew, she witnesses first-hand the life or death stakes, the glory, and the mystery of impossibly mammoth waves. Yet for the scientists who study them, these waves represent something truly scary brewing in the planet’s waters. With inexorable verve, The Wave brilliantly portrays human beings confronting nature at its most ferocious.