Related to Business & Management

PMP Exam Prep, Seventh Edition: Rita's Course in a Book for Passing the PMP Exam
by Rita Mulcahy

This book has been FULLY updated to reflect PMI's new Exam Content Outline, for any and all PMP exams delivered on or after August 31st of 2011. Can you imagine valuing a book so much that you send the author a Thank You letter?
Hundreds of thousands of project managers know and understand why PMP Exam Prep is a worldwide best-seller. Years of PMP exam preparation experience, endless hours of ongoing research, interviews with project managers who failed the exam to identify gaps in their knowledge, and a razor-sharp focus on making sure project managers don't waste a single minute of their time studying are THE reasons this books is the best-selling PMP exam preparation guide in the world.
PMP Exam Prep, Seventh Edition contains hundreds of updates and improvements from previous editions--including new exercises and sample questions never before in print. Offering hundreds of sample questions, critical time-saving tips plus games and activities available nowhere else, this book will help you pass the PMP exam on your FIRST try.

Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)
by Garr Reynolds

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.

In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.

Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.

PHR/SPHR: Professional in Human Resources Total Test Prep
by Sandra M. Reed

Includes the bestselling PHR/SPHR Study Guide (ISBN: 978-1118289174) plus the new Sybex PHR/SPHR eTestPrep practice testing software. This study package goes beyond what typical practice test products provide. Mapping to the 2012 PHR/SPHR Body of Knowledge, this comprehensive resource is aimed at HR professionals seeking to validate their skills and knowledge, and strengthen their resume.

PHR/SHPR eTestPrep testing software with hundreds of practice questions, including 300 brand-new questions not included in the Study Guide
Additional study tools designed to reinforce your understanding of key functional areas
Access to bonus study materials and additional PDFs where you can get more information on specific topics

With the number of HR professionals having earned their PHR and SPHR certifications on a steady rise, this comprehensive book-and-software combination is essential test preparation.

Itil® Foundation Complete Certification Kit -Study Book and eLearning Program 4th Edition
by Ivanka Menken

The Itil® (Information Technology Infrastructure Library) Foundation Complete Certification Kit is the most complete guide for anyone involved in It Service Management and who are aiming to take the Itil® Foundation Certificate in It Service Management exam, whether they be first-time Itil® learners or seasoned It professionals. Still a number one best-seller for It Management from Amazon.com to Barnes and Noble and many more, this Forth edition has refreshed the study guide and online learning program in line with the 2011 changes to the syllabus, with its updated, inspiring, and detailed plan for passing your Itil® Foundation Certificate in It Service Management exam on the first attempt. With new examples, instructions, and cautionary advice, the Itil® Foundation Complete Certification Kit Forth edition is, to quote numerous of Itil® certified clients, "the Gold Standard of Itil® Certification." As the industry standard in terms of Process, Service and Lifecycle Management for It, the Itil® Foundation exam is the most popular entry-level certification, particularly for individuals switching from another career to It. This kit prepares you for the certification exam by offering valuable information on the Itil® framework, Itil® certification and It Service Management as a practice. This certification kit contains both the study guide and access to our online program that together provides everything you need to prepare for the Itil® Foundation certification exam, including: - Real-world scenarios that describe what you've learned in the context of service solutions. These include thought provoking questions to challenge your thinking and understanding. - Section reviews for each chapter to help you zero in on what you need to know and includes practice exam questions.

Technology In Action, Complete (10th Edition)
by Alan Evans

For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft Office.
Explore, discover, and experience technology with the completely revised and visually enhanced Technology in Action - the book that uses technology to teach technology!
The Tenth Edition of Technology in Action is an extensive revision that brings the content fully in line with 21st century technology and students. The content has been updated and revised, the structure has been finely tuned, Part breaks added at logical stopping points in each chapter, and Windows 8 coverage is included. 

ITIL Foundation Exam Study Guide
by Liz Gallacher

Everything you need to prepare for the ITIL exam ? Accredited to 2011 syllabusThe ITIL (Information Technology Infrastructure Library) exam is the ultimate certification for IT service management. This essential resource is a complete guide to preparing for the ITIL Foundation exam and includes everything you need for success. Organized around the ITIL Foundation (2011) syllabus, the study guide addresses the ITIL Service Lifecycles, the ITIL processes, roles, and functions, and also thoroughly explains how the Service Lifecycle provides effective and efficient IT services.

Offers an introduction to IT service management and ITIL V3 service strategy
Highlights the topics of service design and development and the service management processes
Reviews the building, testing, authorizing, documenting, and implementation of new and changed services into operation
Addresses creating and maintaining value for customers through monitoring and improving services, processes, and technology
Includes a DVD that features valuable study aids such as flash cards, mock exams, sample questions, and more

If you prefer self-study over the more expensive training course, but you don't want to skimp on information or preparation, then this study guide is for you.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
by Dave Kerpen

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by Ann Handley

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.
Learn the art of storytelling and the science of journalism Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.

Social Media Engagement For Dummies (For Dummies (Business & Personal Finance))
by Aliza Sherman

Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
Shows you how to spark actions, reactions, or interactions--and make things happen
Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!