Related to Business & Investing

Cracking the Coding Interview: 150 Programming Questions and Solutions
by Gayle Laakmann McDowell

Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This is a deeply technical book and focuses on the software engineering skills to ace your interview. The book is over 500 pages and includes 150 programming interview questions and answers, as well as other advice. 

The full list of topics are as follows:




The Interview Process

This section offers an overview on questions are selected and how you will be evaluated. What happens when you get a question wrong? When should you start preparing, and how? What language should you use? All these questions and more are answered.



Behind the Scenes
Learn what happens behind the scenes during your interview, how decisions really get made, who you interview with, and what they ask you. Companies covered include Google, Amazon, Yahoo, Microsoft, Apple and Facebook.


Special Situations
This section explains the process for experience candidates, Program Managers, Dev Managers, Testers / SDETs, and more. Learn what your interviewers are looking for and how much code you need to know.

Before the Interview
In order to ace the interview, you first need to get an interview. This section describes what a software engineer's resume should look like and what you should be doing well before your interview.


Behavioral Preparation
Although most of a software engineering interview will be technical, behavioral questions matter too. This section covers how to prepare for behavioral questions and how to give strong, structured responses.

Technical Questions (+ 5 Algorithm Approaches)
This section covers how to prepare for technical questions (without wasting your time) and teaches actionable ways to solve the trickiest algorithm problems. It also teaches you what exactly "good coding" is when it comes to an interview.


150 Programming Questions and Answers
This section forms the bulk of the book. Each section opens with a discussion of the core knowledge and strategies to tackle this type of question, diving into exactly how you break down and solve it. Topics covered include 


Arrays and Strings
Linked Lists
Stacks and Queues
Trees and Graphs
Bit Manipulation
Brain Teasers
Mathematics and Probability
Object-Oriented Design
Recursion and Dynamic Programming
Sorting and Searching
Scalability and Memory Limits
Testing
C and C++
Java
Databases
Threads and Locks

For the widest degree of readability, the solutions are almost entirely written with Java (with the exception of C / C++ questions). A link is provided with the book so that you can download, compile, and play with the solutions yourself.






Changes from the Fourth Edition: The fifth edition includes over 200 pages of new content, bringing the book from 300 pages to over 500 pages. Major revisions were done to almost every solution, including a number of alternate solutions added. The introductory chapters were massively expanded, as were the opening of each of the chapters under Technical Questions. In addition, 24 new questions were added.



Cracking the Coding Interview, Fifth Edition is the most expansive, detailed guide on how to ace your software development / programming interviews.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott

David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

A new introduction discussing recent changes to the world of marketing and PR
A brand new chapter on mobile marketing
An additional chapter on real-time marketing and PR
Updated information on how to measure the success of your campaigns
A range of new tools
Fresh case studies

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Present Yourself: Using SlideShare to Grow Your Business
by Kit Seeborg

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.

Learn the latest trends and technologies for visual communication in business
Discover how SlideShare works, and get started with your own account
Use SlideShare to plan, execute, and provide follow-up for event presentations
Share your wealth of content to promote trust in your company or brand
Anticipate a customer’s needs with knowledge-rich content about their market
Collaborate with colleagues and conduct online business research
Explore how presentations can help you recruit, hire, or get hired

Technology In Action Complete (9th Edition)
by Alan Evans

For introductory courses in computer concepts or computer literacy, often including instruction in Microsoft Office.

A Computer Concepts Text Focused on Today’s Student!

Technology in Action engages students by covering topics in a progressive approach and providing rich companion media.

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
by Dave Kerpen

It pays to be LIKEABLE! You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:


LISTENING—to customers, colleagues, shareholders—and competitors

AUTHENTICITY—because today’s savvy customer always knows when you’re faking it

TRANSPARENCY—honesty builds trust, and any deviation can destroy your reputation

ADAPTABILITY—managing change and finding new opportunities is critical to success today

SIMPLICITY—in design, in form, and in function

GRATEFULNESS—every “thank you” is appreciated . . . and generates surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable—which in turn creates a more likeable customer experience. The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow. Praise for Likeable Business “Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”
—Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test “Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”
—Charles Best, founder of DonorsChoose.org “Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”
—John Jantsch, author of The Commitment Engine and Duct Tape Marketing “This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”
—Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families “From transparency to authenticity to the impact of sharing one’s values via story telling—Dave Kerpen’s blueprints on how to run a business move from ‘Likeable’ to essential. Ben & Jerry’s was founded on these values in 1978 and has practiced them through the company’s phenomenal growth to this very day. With communication at digital speeds in today’s corporate world, it’s no longer a choice to be responsible. Consumers choose to support businesses who practice values-led business. The opportunities when running your business in a responsible manner allow great freedom within your organization and externally with the ever-growing conscious consumer world around us.”
—Jostein Solheim, CEO of Ben & Jerry’s “Dave provides a blueprint that allows entrepreneurs everywhere to build a successful, likeable business in this era of social media.”
—Scott Gerber, founder of Young Entrepreneurs Council “A masterful storyteller, Dave Kerpen takes you on a journey into the wonderful new world of tomorrow. It’s a place where customers love you and ensure your business success. This is no wishful utopia. It’s a reality within reach if you follow the principles of Likeable Business.”
—Michael Stelzner, CEO of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition “Social media teaches businesses how to be nicer to people—and be happier while doing it. This book will teach you how to make that change for your entire business—and make more money because you’re doing it.”
—Andy Sernovitz, New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking “Likeability matters. It opens doors and minds and makes everything easier. But, how do you ‘build’ a likeable business? In Likeable Business, Kerpen shares a validated step-by-step path to likeability. A great read for entrepreneurs and executives alike!”
—Jonathan Fields, author of Uncertainty and founder of Good Life Project “It’s simple; when people understand who you are and where you come from, they’re more likely to rally around your cause. Every company has its own unique history, one that’s worth sharing. At 1-800-GOT-JUNK? we’re passionate about sharing where we came from and where we’re headed not only with our customers and the public but within our own teams.”
—Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? "An excellent book for anyone working in customer service, Kerpen’s work provides original ways of thinking about everyday actions. Recommended."
(Starred Review) Publisher's Weekly

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
by Spencer Johnson

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again. Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life. Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.

Subliminal: How Your Unconscious Mind Rules Your Behavior (Vintage)
by Leonard Mlodinow

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with "why." It was their natural ability to start with "why" that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea "The Golden Circle," and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with "why."

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. "Why" is not money or profit-- those are always results.

Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with "why" works in big business and small business, in the nonprofit world and in politics. Those who start with "why" never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.